CAMP TONSAFUN
Xfinity
Xfinity opens a free summer camp right in your living room.
_Creative Direction, Concept Dev
WEBBY AWARDS FINALIST
ADDY AWARDS x2
Suffering from quarantine fatigue and facing a long, hot summer of lockdown, 11 million kids in the US were about to miss summer camp because of COVID-19.
(That's a LOT of unroasted marshmallows…)
To help kids stay stimulated and parents sane, we opened Camp Tonsafun: featuring diverse talents at NBC Universal, Team USA Olympics / Paralympics, Telemundo, SYFY, Universal Pictures, American Ninja Warrior, The Voice, and more to teach engaging lessons that all families could access on TV.
Press: Editor’s Pick on AdAge / Creativity, E! News, 4A’s Smart Brief, Diversity Inc, Media Play News, NBC, News Break, Yahoo!, MSN, Latin Times, Latin Loop, Mamás Latinas, Portland Mom Collective, Kidtivity, Mile High Mamas, Cooking Shows.com, The Country Note
New lessons were added weekly throughout summer 2020:
Lesson by the American Ninja Warrior champion
Lesson by the Team USA Olympian
Lesson by the director of Minions: The Rise of Gru
Lesson by one of the best professional magicians
