Kybella lets you get rid of your double chin for good.

_Creative

DTC AWARDS - Best Pharma Campaign - New Brands | Most Innovative Campaign

How do you announce to the world that there is a way to get rid of your double chin without body-shaming?

Well, here’s the thing. You inherit lots of things from your family: Your grandpa’s nose. Your mom’s red hair. Your great-aunt’s sparkling sense of humor. But genetics cut both ways, and sometimes you get more than you bargained for... like a double chin.

Research shows that this inherited feature actually has little to do with how young you are, how well you eat, or how many miles you run. So, we created fun stories around a real patient’s ancestors: they tried everything too but their only option was hiding their double chins. Now, you can get rid of yours for good.