THE WORLD IS YOUR CART
Instacart
Instacart delivers infinite possibilities.
_Creative Direction
ADAGE - Best Celebrity Ads OF 2022
EFFIES x1 - Brand Integration & Entertainment Partnerships
CLIOS x5 - Film craft, Creative Effectiveness, Music
ONE SHOW x2, Shortlist x5
ADC x1 - Craft in Video
SHOTS AWARDS - Ad of the Year
CREATIVE CIRCLE AWARDS - Best Film Craft VFX/CGI
When you can order anything from anywhere, the world is your cart.
We created an ambitious new platform where ‘the cart’ delivers endless possibilities, beyond groceries. Celebrating the limitless potential we have at our fingertips, The World Is Your Cart launched at the 2022 VMAs: a night where anything goes.
We built a creative platform, activation, and partnership strategy that demanded the cart’s presence in culture, taking the brand from a functional space to a place of inspiration and entertainment. Starting with product innovation, we created shoppable carts and brought them to life with the one and only, Lizzo.
Directed by Sam Brown
Press: Ad Age, 10 Best Celebrity Ads of 2022, Top 5 Celebrity Brand Collabs, Forbes, New York Post, People, BET, Supermarket News, Food Network, Variety, AList Daily, Marketing Dive, The Drum, Muse by Cliio
Right after the most anticipated performer of the night, Lizzo, took the stage, we launched her very own cart…
…and let the world shop from it.
From chargers to bath bombs to flowers for mom, allowing fans to explore and find new things on our app.
