GOOGLE (COLLEGE) ASSISTANT
Google Assistant now helps you survive your first year in college.
_Creative, Strategy, Partnerships
Google didn’t become the most beloved brand by Gen Z overnight. To establish that kind of connection with the audience, we launched a different kind of Voice Assistant. Uniquely built for college.
One that starts a study group chat. Or creates selfie stickers. Manages your class schedule, gives you live game updates, directions to your next lecture, finds you free pizza...The list goes on.
We helped alleviate the stress of starting a new life on campus, while positioning the brand as the go-to for all kinds of assistance.
Sticker Art: Cecile Dormeau, Christopher Delorenzo, Gemma Correll
Helping students at Big 10 colleges discover customized happenings around campus as they made plans with their friends.
Awareness posters to educate on this new behavior:
Directions to coffee. Movies nearby. Booty shaking music. Get Google Allo and do more with your smart group chats. pic.twitter.com/NCzyQaVw8f
— Google (@Google) October 4, 2017
Over 500 useful queries / voice commands per campus as part of the "College Life Hacks Package".
Football brings students together at the Big 10.
We launched a series of game day activations: using Google Assistant, students could get free tailgate food and rides to the stadium.
We also found a fun way to engage new users on and off campus though Selfie Stickers and Snapchat filters.
